Fractional CROs in San Diego Making Things Happen in 2025

San Diego Interim Chief Revenue Officers to Know

San Diego may be best known for surf, sun, and biotech—but make no mistake, this city is building serious momentum in tech, healthcare, services, and professional industries. With that comes demand for sharper go-to-market execution—and fractional CROs are increasingly stepping in to meet the moment.

Whether it’s an early-stage founder needing GTM structure, a healthtech startup optimizing revenue operations, or a PE-backed company post-acquisition, interim revenue leadership is becoming a smart strategic move.

At Digital Reference, we’re spotlighting the talent shaping San Diego’s commercial future—fractional CROs who are trusted operators, not just advisors. They’re based in the region, actively engaged, and driving measurable growth.

Methodology: Who Makes the List?

At Digital Reference, curation matters. Our inclusion criteria ensure every executive featured here is:

• Located in or actively serving companies within the San Diego-Chula Vista-Carlsbad, CA metro
  
  
• Currently engaged in fractional or interim CRO work, not just consulting or coaching
  
  
• Brings a strong background in driving growth, managing revenue teams, and scaling GTM systems
  
  
• Vetted through a mix of independent research, professional footprint, and track record
  
  

This list will evolve over time—but these are two names worth knowing now.

San Diego-Based Fractional CROs

🔹 Greg Grand

Fractional CRO | GTM Builder & B2B Strategist
Greg brings over two decades of experience driving revenue across B2B technology, SaaS, and services businesses. He works closely with founders and CEOs to transform underperforming GTM functions into predictable growth engines. Whether it's defining ideal customer profiles, building outbound sales playbooks, or aligning cross-functional teams, Greg is known for moving from insight to action quickly. Based in San Diego, he's helped companies scale with structure and speed.

🔹 Leslie Myrell

Revenue Optimization Leader | Interim CRO
Leslie is a go-to resource for companies navigating sales plateaus or preparing for investor scrutiny. She focuses on revenue acceleration strategies, from CRM and pipeline design to sales enablement and team coaching. With deep roots in healthcare, tech, and services, Leslie knows how to align people and process for maximum impact. She brings a sharp, data-first mindset to every engagement and partners with exec teams across Southern California.

Why Fractional CROs Make Sense in San Diego

San Diego’s innovation economy is booming—but that doesn’t always come with GTM clarity. Startups move fast. Legacy companies are in flux. And post-COVID hiring challenges haven’t disappeared.

Fractional CROs solve for three things at once:

• Speed: Get seasoned leadership in weeks, not months
  
  
• Flexibility: Scale their involvement as the business evolves
  
  
• Impact: Focused on outcomes like pipeline health, revenue operations, and GTM accountability
  
  

In a city full of technical founders and product-forward companies, fractional revenue leadership adds the commercial edge needed to compete.

Related Content from Digital Reference

📘 How to Hire a Fractional Executive: A Guide for Founders and Operators
This is your tactical playbook for identifying, vetting, and onboarding the right fractional leader for your business stage.

🔍 Fractional CROs Near Me 

Explore how other metros are using interim revenue leaders—and what lessons Miami can draw from their examples.

Final Word

If you’re a San Diego-based founder or operator looking to align your GTM motion with your growth ambitions, these fractional CROs are a great place to start. They bring the experience, systems thinking, and executional chops needed to drive momentum—without the long hiring cycle or executive risk.

Know a fractional CRO in the San Diego region we should be tracking? Reach out to us at hello@digitalreference.co.

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