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Fractional CROs in Atlanta Making Things Happen in 2025
Atlanta Interim Chief Revenue Officers to Know
Atlanta has long been a hub of innovation, grit, and growth. From fintech to SaaS to logistics, the region’s startup and mid-market scene has matured into a serious player on the national stage. But with that growth comes complexity—especially in go-to-market strategy. More and more founders in Atlanta-Sandy Springs-Roswell are skipping the six-figure CRO search and bringing in fractional Chief Revenue Officers instead.
At Digital Reference, we specialize in surfacing the independent leaders who are actively driving traction behind the scenes. In this post, we highlight a curated set of Fractional CROs based in the Atlanta area, each helping growth-stage companies unlock revenue in smarter, faster, and more flexible ways.
Our Methodology
Our research combines ecosystem intel, digital footprint analysis, and referrals from operators and investors. To be included, each fractional executive must:
- Be based in or actively serving the Atlanta metro area
- Operate independently or as part of a boutique firm
- Have past experience in senior revenue leadership (CRO, VP Sales, GTM lead)
- Be actively engaged with clients on a fractional, interim, or project basis
This list is not exhaustive, but it is intentional. We highlight the fractionals actually doing the work right now.
Meet the Fractional CROs Shaping Atlanta’s GTM Future
Josh Sweeney
Josh Sweeney is the founder of FounderScale, a firm helping B2B organizations install scalable, data-informed revenue systems. With deep expertise in sales process design, CRM optimization, and pipeline accountability, Josh acts as both strategist and operator.
He’s particularly effective with founder-led teams that need to evolve from hustle to structure. Josh helps clients clarify buyer journeys, optimize HubSpot or Salesforce systems, and operationalize GTM strategies that actually stick.
Doug Field
Doug Field is a fractional CRO and GTM advisor with decades of experience in enterprise sales, sales enablement, and strategic partnerships. Through his firm, SouthField Group, Doug supports B2B companies undergoing transformation—from new market entry to sales team restructuring.
His strength lies in aligning sales and marketing teams, turning siloed efforts into unified revenue engines. For growth-stage companies or PE-backed businesses trying to professionalize sales, Doug brings executive clarity and team-first leadership.
Ryan Mack
Ryan Mack is a go-to-market architect for tech-forward companies looking to scale. He brings experience from both startup and enterprise settings, where he has led sales teams, launched new verticals, and rebuilt revenue orgs from the ground up.
As a fractional CRO, Ryan focuses on diagnosing friction in the funnel, designing compensation models, and creating repeatable sales processes that enable long-term growth. Based in Atlanta, he brings a mix of strategic insight and day-to-day execution.
David Sanders
David Sanders offers a full-spectrum revenue lens to his fractional clients, with past roles in sales, marketing, and business development leadership. He works with growth-stage companies to refine GTM strategies, lead sales transformations, and improve forecasting accuracy.
David is known for being highly collaborative and hands-on, often acting as a trusted sounding board for founders navigating tough pivots or product-market fit challenges. For companies that need clarity, leadership, and sales confidence, David delivers.
Why Fractional CROs Are on the Rise in Atlanta
Fractional hiring is more than just a budget play. In Atlanta, it’s a reflection of:
- Startups scaling faster than leadership can keep up
- PE-backed companies needing interim revenue leadership
- Founders seeking hands-on help without long-term commitments
Bringing in a fractional CRO means faster ramp time, deeper experience, and the flexibility to evolve. And in a competitive market like Atlanta, speed and execution can be the difference between Series A and stalled growth.
The Digital Reference Approach
At Digital Reference, we make it easier to find the real leaders behind the traction. Our editorial lens is focused on independent and fractional executives who are shaping the next generation of company building. We believe fractional leadership is a structural shift, not a side trend.
To dive deeper:
Final Thoughts
Atlanta is packed with early-stage momentum and scale-up potential. But sustainable growth doesn’t happen by accident—it’s architected by experienced hands. The professionals listed here aren’t just advising; they’re building. They’re aligning sales with strategy, fixing the leaks in the funnel, and helping founders focus on what matters most: customers and cash.
If you’re an operator in the Atlanta region looking for GTM clarity and accountable leadership, start with these names. And if you’re a fractional CRO who belongs on this list? Reach out. We’re always curating.
Digital Reference is your field guide to the future of executive work. One city at a time, we’re mapping out who’s actually making things happen.
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