Fractional CROs in Philadelphia Making Things Happen in 2025

Philadelphia Interim Chief Revenue Officers to Know

In today’s high-velocity startup and mid-market environment, the classic model of hiring full-time, in-house executives is being redefined. Nowhere is that more evident than in the revenue leadership space. Companies still need seasoned CROs—but they don't always need them 40 hours a week. In 2025, the fractional CRO is not just a workaround; it’s a strategic advantage.

And Philadelphia? It’s quietly becoming a powerhouse for fractional revenue talent.

At Digital Reference, our goal is to pull back the curtain on the world of independent talent. We curate trusted, regional lists that reflect who’s actually doing the work of growing companies—often behind the scenes. In this post, we’re featuring Philadelphia-based Fractional CROs who are helping organizations build and scale revenue engines in smart, modern ways.

Our Methodology

Our editorial process is research-driven and community-informed. To build this list, we:

• Identified leaders with active fractional, interim, or part-time CRO practices
• Verified that they are based in or actively serve the Greater Philadelphia area
• Looked for credible track records in revenue leadership, including previous experience at the VP or C-level
• Prioritized those who are independent operators or run boutique advisory firms with a hands-on model

This is not an exhaustive list of every fractional CRO in Philly, but a focused set of leaders we believe are worth knowing now. We will update as the talent landscape evolves.

Meet the Fractional CROs Driving Revenue in Philly

Kathleen Waid

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With over 25 years in healthcare, SaaS, and B2B tech, Kathleen Waid is a revenue leader who specializes in building scalable sales operations. Now running her own practice, Kathleen works with startups and mid-market companies to align sales, marketing, and customer experience into a single, strategic GTM motion.

What sets Kathleen apart is her operator-first mindset. She doesn’t parachute in with a playbook—she gets inside your company’s DNA to diagnose root issues and design custom growth strategies. From refining pipeline health to coaching GTM teams, Kathleen is known for turning messy revenue problems into repeatable systems.

Founders navigating growth plateaus or post-funding pressure will find in Kathleen a clear, calm, and capable partner who leads with both empathy and urgency.

Jason Mesiarik

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Jason Mesiarik brings a distinct lens to the fractional CRO role: part GTM strategist, part brand builder, and all-around growth architect. Through his firm, Management Confidential, Jason helps B2B companies in SaaS, creative industries, and service sectors navigate the blurry space between marketing, sales, and customer success.

He’s particularly valuable for companies going through a market repositioning or sales model pivot. Jason integrates brand, messaging, and commercial strategy in a way that ensures your GTM isn't just functional, but magnetic. His style is hands-on, collaborative, and deeply creative—a great match for founders who want more than just dashboards and outbound scripts.

If you're looking for someone who understands the nuance of storytelling and selling, Jason brings a rare blend to the table.

Yong S. Kim

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Yong S. Kim is the founder of KORE Strategies, a boutique firm helping mission-driven and growth-stage companies architect sustainable revenue strategies. Yong's background includes 20+ years in executive leadership roles, including COO and CRO-level positions across the nonprofit, tech, and consulting sectors.

What makes Yong's fractional CRO work unique is his focus on values-aligned growth. For companies that care about both outcomes and impact, Yong is a trusted partner who understands how to scale revenue without compromising the mission.

He excels at crafting GTM frameworks that align internal culture with customer-facing strategy—a must-have for purpose-driven businesses operating in today's skeptical market. Based in the Philadelphia area, Yong brings both strategic depth and day-to-day execution capabilities to his clients.

Why Fractional CROs Matter in Philly

Philadelphia has long been known for its academic institutions, life sciences ecosystem, and scrappy startup culture. But what many don’t realize is that it’s also a growing hub for fractional and independent executives.

Why?

• The cost of full-time executive hiring is rising
• Companies want results now, not after a 6-month search
• Many talented execs prefer flexible work and multiple engagements

As these trends converge, fractional leadership is moving from Plan B to Plan A for smart operators. Especially in revenue roles, where execution speed and strategic clarity are everything.

The Philly CROs we’ve highlighted here are a testament to that. They’re not just advisors; they’re builders, rolling up their sleeves to work alongside founders and internal teams. They're the ones helping early-stage companies hit product-market fit, and mid-stage teams install scalable revenue infrastructure.

Digital Reference: A New Kind of Talent Guide

At Digital Reference, we believe talent discovery should be faster, more transparent, and more grounded in real operator credibility. Our mission is to surface the independents, fractionals, and in-betweeners who are actually doing the hard work of scaling modern companies.

Think of us as your backstage pass to professional talent. We cover:

• Curated lists of fractional leaders by region and function
• Field guides like How to Hire a Fractional Executive
• Editorial deep dives, like The Talent Stack: Why Independent Operators Are Reshaping the C-Suite

Our approach is grounded in practicality, community insight, and editorial curation. No pay-to-play. No outdated directories. Just real people doing real work.

Final Thoughts: What Comes Next?

If you're a Philadelphia-area founder, operator, or investor trying to figure out who can take your revenue operations to the next level, this Guide is a starting point. It’s not exhaustive, but it is intentional.

We will continue to update and grow this list as the fractional economy matures. If you know a great CRO in the Philly area who belongs here, reach out. We’re always listening.

And if you’re a founder reading this and wondering whether now is the time for a fractional hire? The answer might not be yes. But if you're facing inflection points, GTM complexity, or strategic uncertainty—bringing in the right partner for 10-20 hours a week might be exactly what gets you unstuck.

Digital Reference is where modern teams discover modern leaders. We’re here to help you work smarter, build better, and connect with the talent shaping what’s next.

Stay tuned as we continue our city-by-city breakdown of the talent behind the traction.

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