Fractional CROs in Charlotte Making Things Happen in 2025

Charlotte Interim Chief Revenue Officers to Know

Charlotte isn’t just a banking town anymore. It’s quietly become one of the Southeast’s most diverse business hubs—home to fintech startups, logistics innovators, B2B SaaS players, and growth-stage service firms. With that growth comes a clear pattern: companies need revenue leadership, but not always in the form of a full-time executive hire.

That’s where fractional CROs step in.

As demand rises for go-to-market clarity, sales process optimization, and revenue accountability, more companies in the Charlotte-Concord-Gastonia, NC-SC metro are turning to interim commercial leaders. These CROs don’t just consult—they build, operate, and drive outcomes.

At Digital Reference, we’ve done the work to curate this list of Charlotte-based fractional CROs who are helping businesses move faster, scale smarter, and sell better.

What Makes Our List Different?

Digital Reference is here to demystify the talent landscape—and that means curating with intention. The revenue leaders featured below were selected based on:

• Location: They are based in or actively working in the Charlotte metro region
  
  
• Role clarity: They explicitly operate as fractional or interim CROs
  
  
• Track record: Each brings strong experience in revenue leadership, GTM design, or sales execution
  
  
• Current availability: They're actively offering fractional services, not just between roles or consulting casually
  
  

This is not an exhaustive list—but it's a vetted starting point for founders, operators, and investors in the Southeast.

Charlotte-Area Fractional CROs to Know

🔹 Matthew Bruening

Sales Leader & Fractional CRO | SaaS & B2B Services
Matthew brings a hands-on approach to revenue leadership, helping companies identify weak links in their sales funnel and rebuild for scale. With a background in both early-stage startups and more mature B2B orgs, he specializes in outbound strategy, pipeline development, and team design. Based in the Charlotte area, Matthew partners closely with founders to transform sales efforts from guesswork into precision.

🔹 George Linville

Founder, Linville Consulting | Interim CRO & GTM Strategist
George helps growth-stage companies realign their GTM motion with the realities of the market. From sales strategy to customer success to RevOps, he takes a systems view of revenue leadership. Based in Charlotte, George works with organizations across fintech, SaaS, and services who are navigating key inflection points or preparing for investment. He brings C-suite experience without the full-time commitment.

Why Fractional CROs Are on the Rise in Charlotte

Charlotte’s business environment is at an interesting inflection point:

• 🏦 Still a stronghold for finance and enterprise services
  
  
• 🚚 A growing home for logistics and supply chain tech
  
  
• 💻 Increasing presence of SaaS, proptech, and fintech startups
  
  
• 💰 A regional investor network pushing for faster GTM outcomes
  
  

For many companies in this ecosystem, fractional revenue leadership is a strategic unlock. Whether it’s coaching a young sales team, mapping out a modern GTM motion, or aligning marketing with sales, CROs on a fractional basis offer high leverage without long hiring cycles.

They're especially valuable for:

• Seed to Series B companies needing GTM structure
  
  
• Post-acquisition businesses integrating teams and processes
  
  
• Mid-market orgs modernizing sales operations
  
  

Go Deeper with Digital Reference

Here are two resources that expand on the why and how of this trend:

📘 How to Hire a Fractional Executive: A Guide for Founders and Operators
This is your tactical playbook for identifying, vetting, and onboarding the right fractional leader for your business stage.

🔍 Fractional CROs Near Me 

Explore how other metros are using interim revenue leaders—and what lessons Miami can draw from their examples.

Final Word: Charlotte’s Time is Now

The business scene in Charlotte is expanding—and so is the need for experienced revenue leadership that can flex to the needs of the moment. The CROs listed here aren’t just filling gaps; they’re driving growth, mentoring teams, and building sustainable revenue engines.

We'll continue adding to this list as the fractional space evolves in the region. Know a fractional CRO in Charlotte that we should consider? Reach out to hello@digitalreference.co.

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