Fractional CROs in Austin Making Things Happen in 2025

Austin Interim Chief Revenue Officers to Know

Austin has earned its reputation as a rising tech capital—home to startups, scale-ups, and a growing constellation of VC-backed and bootstrapped companies alike. But the pace of growth can outstrip the pace of hiring, and as many founders quickly learn, revenue doesn’t build itself.

That’s why more companies in Austin-Round Rock-Georgetown, TX are bringing in fractional CROs—senior-level revenue leaders who can build systems, manage teams, and accelerate go-to-market strategies without the full-time commitment.

At Digital Reference, we’ve curated a list of Austin-based fractional CROs who are helping companies close that gap between vision and revenue execution. These are operators, builders, and trusted advisors—all with boots on the ground in Central Texas.

How We Curate These Leaders

Our goal at Digital Reference is to help founders and operators navigate the modern talent landscape. That means identifying professionals who are:

• Based in the Austin metro area and working with local or national clients
  
  
• Actively providing fractional or interim CRO services
  
  
• Experienced in building GTM motions, leading revenue teams, and owning sales strategy
  
  
• Vetted via their digital presence, body of work, or advisory track record
  
  

Let’s dive into the people leading the charge in Austin’s ever-evolving revenue landscape.

Austin Fractional CROs You Should Know

🔹 Paul Foreman

Founder, Bottom Line Sales Performance | Fractional CRO
Paul helps B2B companies build high-performing sales engines from the ground up. Through his firm, Bottom Line Sales Performance, he works with founders and growth-stage teams to define their ideal customer, refine messaging, and train salespeople who close. He’s especially strong in coaching founder-led sales organizations transitioning to structured GTM teams.

🔹 Rosa Yupari

Strategic Growth Partner | Fractional CRO & CMO
Rosa blends sales, marketing, and operations strategy into a seamless growth roadmap. As a bilingual revenue executive and founder of her own advisory firm, she’s helped organizations in tech, healthcare, and education scale sustainably. Based in Austin, Rosa is known for bringing clarity to messy GTM challenges and empowering underrepresented founders to lead with data and purpose.

🔹 Jason Rigolli

Fractional CRO | Revenue Leader for SaaS & Startups
Jason helps companies at the inflection point—where early traction needs to evolve into process and predictability. With a background in both startups and enterprise sales leadership, he’s skilled at crafting scalable GTM strategy, refining pricing models, and coaching up commercial teams. His no-nonsense, metrics-driven style fits perfectly with Austin’s product-led culture.

🔹 Alan Daniel

Sales Consultant & Interim CRO | Tech & Services
Alan brings over two decades of experience in leading revenue teams across tech, SaaS, and consulting. He works with small and mid-sized businesses to reset sales processes, develop stronger forecasting systems, and align teams around revenue goals. His background in coaching and executive leadership brings calm to fast-moving environments where clarity is key.

Why Austin’s GTM Scene Is Built for Fractional Leaders

There’s no shortage of innovation in Austin. But growth brings its own set of problems:

• 🚀 Startups hit traction without the GTM strategy to support scale
  
  
• 💸 Investors want faster revenue progress post-funding
  
  
• 🛠️ Founders need to evolve beyond founder-led sales—fast
  
  

That’s where fractional CROs step in as high-impact partners. They bring outside perspective, repeatable playbooks, and the ability to guide your team through key transitions. And unlike full-time hires, they can be scoped flexibly—project-based, part-time, or interim.

Whether you're preparing for a raise, optimizing your funnel, or trying to align sales and marketing, Austin’s fractional CROs are helping companies get it done.

Want More? Keep Exploring Digital Reference

📘 How to Hire a Fractional Executive: A Guide for Founders and Operators
This is your tactical playbook for identifying, vetting, and onboarding the right fractional leader for your business stage.

🔍 Fractional CROs Near Me 

Explore how other metros are using interim revenue leaders—and what lessons Miami can draw from their examples.

Wrapping It Up: Austin’s CRO Advantage

Austin’s got the talent, the funding, and the momentum. But even the best product needs a strong go-to-market strategy to succeed. These fractional CROs are helping companies of all sizes build the systems and discipline to grow with intention.

We’ll continue updating this list as more Austin-based revenue leaders go fractional. Have someone in mind who should be featured? Send us a note at hello@digitalreference.co.

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