Fractional CMOs in Dallas Making Things Happen in 2025

Dallas Interim Chief Marketing Officers to Know

Dallas is known for its entrepreneurial energy, booming economy, and bold business moves. As one of the fastest-growing business hubs in the country, the city is home to startups, legacy corporations, venture-backed scale-ups, and mission-driven organizations alike. Across all of them, one thing holds true: marketing matters more than ever. But not every company needs a full-time Chief Marketing Officer—especially in the early or growth stages. That’s where fractional CMOs step in.

At Digital Reference, we believe in showcasing professionals with transparency and depth. Our platform exists to tell the real stories behind the work—to elevate leaders who aren't always in the spotlight, but who are making a huge difference. Fractional CMOs are a perfect example of that. They come in at pivotal moments, lead with clarity, and help brands break through.

This blog highlights a curated group of Dallas-based fractional CMOs who are helping companies grow smarter and market with purpose.

Our Methodology

Each professional in this list was selected based on the following criteria:

• Location: Based in Dallas or the greater Dallas–Fort Worth (DFW) metroplex
• Practice Model: Operates as a fractional, part-time, or interim CMO—typically serving multiple clients concurrently
• Track Record: Demonstrated success in leading marketing strategy, demand generation, brand development, or growth marketing
• Professional Visibility: Public website, digital portfolio, or LinkedIn profile that showcases their value proposition
• Digital Reference Alignment: Their professional story reflects the themes of radical authenticity and reputation-driven leadership

These are marketing professionals who don't just advise from the sidelines. They embed, align, and execute—bringing marketing muscle exactly when and where it's needed.

Meet the Fractional CMOs in Dallas Making Things Happen

1. James Sackey

https://jamessackey.marketing/about/

Founder of his own fractional CMO practice, James Sackey helps companies clarify their marketing strategy and move forward with intentional growth. He brings structure, vision, and a track record of results to B2B and B2C companies alike.

Why He Stands Out:

• Deep experience in full-funnel digital strategy, brand development, and storytelling
• Works with clients in healthcare, tech, hospitality, and consumer services
• Focuses on strategic brand clarity, helping teams align on what they’re saying—and why it matters

James is the go-to fractional CMO for companies that need to shift from marketing confusion to marketing confidence.

2. Jay Alsup

www.heyjay.biz

Through his personal brand, Hey Jay, Jay Alsup serves as a fractional marketing leader for companies ready to grow with clarity, creativity, and purpose. He brings both branding instincts and operational discipline to every engagement.

Why He Stands Out:

• Experience in nonprofits, small businesses, and creative ventures
• Specializes in brand storytelling, audience engagement, and omni-channel strategy
• Offers creative guidance with a practical mindset—bridging vision and execution

Jay is ideal for organizations that want their marketing to feel human and their brand to feel real.

3. Tory Glen Smith

https://b2bsaascmo.com/about/

As the founder of B2B SaaS CMO, Tory Glen Smith is a fractional executive laser-focused on helping SaaS companies scale their marketing without scaling their overhead. His approach is analytical, metrics-driven, and informed by deep startup experience.

Why He Stands Out:

• Fractional CMO for seed to Series C SaaS companies
• Skilled in demand gen, inbound marketing, ABM, and product marketing
• Offers C-level perspective with tactical execution capabilities

Tory is the CMO for SaaS founders who want a partner that understands both product-market fit and the realities of GTM execution.

4. Kent Huffman

https://www.linkedin.com/in/kenthuffman/

A veteran marketing executive with experience in enterprise and mid-market brands, Kent Huffman now works with organizations as a fractional CMO and brand strategist. He brings decades of marketing wisdom and a collaborative, team-first approach.

Why He Stands Out:

• Extensive leadership experience across tech, logistics, financial services, and education
• Known for mentorship, executive alignment, and cross-functional leadership
• Focuses on brand strategy, customer experience, and messaging frameworks

Kent is ideal for companies ready to strengthen their brand foundation and scale with strategic cohesion.

5. Joshua Ramsey

https://www.linkedin.com/in/joshuaramsey/

Known as "The Marketing Director for Hire," Joshua Ramsey leads businesses through marketing strategy, channel optimization, and team performance. With a broad consulting portfolio, he adapts quickly to different industries and business models.

Why He Stands Out:

• Works with businesses of all sizes, from local service companies to tech startups
• Brings a media buying, SEO, and marketing tech stack perspective to engagements
• Helps business owners make better marketing decisions—and see results faster

Joshua is a fractional CMO for leaders who need a marketing partner who knows how to drive and delegate.

Why Dallas is Built for Fractional CMOs

Dallas has long been home to a dynamic business ecosystem—equal parts entrepreneurial and operational. It’s a city that embraces experimentation but also respects structure. That makes it the perfect environment for fractional marketing leadership.

Here’s why fractional CMOs are thriving in Dallas:

• Mid-sized businesses want executive experience without a full-time hire
• Startups and SaaS companies need marketing leadership that can scale with funding rounds
• Private equity and family-owned businesses are prioritizing strategic growth
• Nonprofits and mission-driven orgs are competing for attention and brand relevance

Fractional CMOs offer flexibility without compromise, blending strategic insight, brand stewardship, and performance marketing in one adaptable package.

The Digital Reference POV

At Digital Reference, we believe that every professional should be able to show their work—clearly, credibly, and on their own terms. That’s especially true for fractional leaders, whose impact is often spread across many companies, verticals, and years.

We’re building a platform for:

• Structuring professional outcomes—not just listing past job titles
• Showcasing reputation through references, not just resumes
• Helping fractional professionals build portable credibility that travels from one client to the next

The marketing professionals featured in this list aren’t just filling seats. They’re building systems, telling stories, mentoring teams, and helping Dallas brands grow with purpose.

Final Thoughts: The Dallas Fractional CMO Movement

Whether you’re a founder in Frisco, a nonprofit in Fort Worth, or a startup scaling in Deep Ellum—fractional CMOs are the flexible leaders you didn’t know you needed. They deliver clarity, capability, and marketing momentum—on demand.

The professionals in this list:

• James Sackey
• Jay Alsup
• Tory Glen Smith
• Kent Huffman
• Joshua Ramsey

represent a wide range of industries, styles, and marketing disciplines. But they all share a belief that great marketing leadership can happen without full-time overhead—and with full-time results.

If you're a business leader looking to scale, adapt, or reimagine your marketing—this is your starting point.

And if you're a fractional marketing leader looking to showcase your impact, remember: Digital Reference was built for you.

– The Digital Reference Team

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