Fractional CMOs in Boston Making Things Happen in 2025

Boston Interim Chief Marketing Officers to Know

Boston is a city of deep roots and bold innovation. With its rich history in education, healthcare, finance, and biotech—and its modern surge of tech startups and SaaS ventures—it’s a town that demands marketing leadership that can adapt, evolve, and deliver. But in a landscape that’s constantly changing, not every business needs a full-time CMO. Enter the fractional CMO: a strategic, experienced marketing executive who steps in when leadership is needed most.

At Digital Reference, we’re committed to showcasing professionals not just by title, but by impact. We believe in radical authenticity—highlighting the real work, reputation, and results behind those shaping today’s organizations. Fractional CMOs are a growing force in the professional world, especially in innovation hubs like Boston. They're not just marketing experts—they’re company builders.

In this blog, we highlight a select group of Boston-based fractional CMOs who are redefining what it means to lead with purpose and scale with strategy.

Our Methodology

We curated this list based on key criteria to ensure relevance, authenticity, and alignment with Digital Reference values:

• Location: Professionals based in or near Boston, including Cambridge and surrounding areas
• Practice Model: Independent fractional, part-time, or interim CMOs actively serving clients
• Digital Presence: Public portfolio or business site, active LinkedIn profile, or demonstrable client work
• Track Record: Proven experience leading brand, demand generation, marketing teams, or company pivots
• Authenticity: Aligned with our core values of transparency, integrity, and strategic leadership

These are not just advisors. They’re doers, mentors, and mission-driven marketers who are embedded in their clients’ success stories.

Meet the Fractional CMOs in Boston Making Things Happen

1. Nicole Ames

https://twistimc.com/nicole-ames

A marketing strategist with a hybrid background in corporate leadership and academic thought leadership, Nicole Ames is the founder of Twist IMC. She brings a unique approach to integrated marketing communications (IMC), helping organizations modernize their brand and communication strategies.

Why She Stands Out:

• Expert in integrated marketing, content strategy, and digital transformation
• Faculty member at Harvard University Extension School, teaching marketing and strategy
• Works with clients across tech, financial services, education, and healthcare

Nicole blends executive thinking with a strong academic lens. She’s ideal for companies that want strategy with substance and execution with empathy.

2. Eran Livneh

https://marketcapture.com

Founder of MarketCapture, Eran Livneh offers B2B tech companies the ability to turn product complexity into market clarity. As a fractional CMO, he provides end-to-end leadership from GTM strategy to campaign execution and sales alignment.

Why He Stands Out:

• Focuses on early-stage B2B tech companies and scale-ups
• Strength in product positioning, demand generation, and revenue marketing
• Offers a framework-based approach to marketing that aligns with business growth stages

Eran is the partner you want when you're ready to move from scrappy startup tactics to scalable growth strategy.

3. Lisa Allocca

https://www.saltywavesmarketing.com/

Founder of Salty Waves Marketing, Lisa Allocca brings a dynamic blend of big-picture thinking and hands-on execution. Her background spans enterprise SaaS, health tech, and service-based industries. She helps teams navigate marketing with confidence.

Why She Stands Out:

• Offers fractional CMO services, marketing team coaching, and GTM strategy
• Background in B2B marketing, digital lead generation, and brand positioning
• Known for making marketing more human, more measurable, and more meaningful

Lisa’s calm leadership style is perfect for companies ready to bring order to marketing chaos without losing creative soul.

Why Boston Is Embracing Fractional CMOs

Boston’s professional landscape is uniquely suited for the rise of the fractional CMO. Here's why:

• Venture-backed startups need marketing leadership to raise Series A, B, or C—but can’t always commit to full-time execs
• Biotech and medtech firms often lack commercial experience and need help crafting compelling narratives for non-technical audiences
• Professional services and SaaS platforms want to scale brand awareness and demand gen without building full internal teams
• Academic and mission-driven institutions are modernizing their marketing in a digital-first world

Fractional CMOs bring deep knowledge, flexible engagement models, and a focus on outcomes, not just optics.

The Digital Reference POV

At Digital Reference, we believe that professionals should be able to tell their story—accurately, credibly, and authentically. That’s why we’re building a platform that helps fractional leaders:

• Create verified, structured professional portfolios
• Collect client references and outcomes in one trusted space
• Showcase the work they’ve actually done—not just the logos they’ve worked with

Fractional CMOs are a growing force in the marketing world, and platforms like Digital Reference are helping them document their value in a transparent, trustworthy way.

Final Thoughts: Boston’s Marketing Future is Fractional

As Boston continues to lead in life sciences, tech innovation, higher ed, and financial services, the need for adaptive, high-impact marketing leadership has never been greater. The CMOs featured in this list are helping companies navigate growth, complexity, and identity with clarity.

They are:

• Nicole Ames
• Eran Livneh
• Lisa Allocca

Each brings a unique approach, but all share the same DNA: they lead with vision, build with integrity, and deliver with precision.

If you’re a company in Boston looking to level up your marketing leadership—start with this list. And if you’re a fractional professional looking to capture your value more authentically, start with Digital Reference.

– The Digital Reference Team

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