Finance Professionals: Insights & Resources

Fractional CFOs in Austin Making Things Happen

Ryan Stevens
April 3, 2025
All Insights
Finance Professionals: Insights & Resources

Fractional CFOs in Austin Making Things Happen in 2025

Austin Interim Chief Financial Officers to Know

Austin doesn’t just attract founders—it attracts momentum. From SaaS and semiconductors to CPG, fintech, and climate tech, the Austin-Round Rock-Georgetown metro is a magnet for innovation and capital. But that same growth has created a new kind of problem: companies scaling faster than their finance function can keep up.

That’s why more leaders in Central Texas are turning to fractional CFOs—senior finance operators who can step in quickly, align the business around metrics that matter, and help teams go from intuition to insight.

At Digital Reference, we’ve built a comprehensive guide to Austin-area fractional CFOs who are actively helping founders and execs manage runway, prep for raises, and build the financial systems that support scale. Some lead solo. Others run boutique firms. All are hands-on, founder-aware, and execution-ready.

Our Methodology: Who Makes the List

Every CFO here was included based on:

  • Active fractional or interim CFO work in the Austin metro

  • Experience supporting startups, growth-stage, or PE-backed companies

  • Credibility in financial strategy, reporting, modeling, and decision support

  • Public presence via LinkedIn or firm website

  • A demonstrated ability to plug into fast-moving environments

Let’s meet the leaders helping keep Austin financially sharp.

Austin-Area Fractional CFOs to Know

🔹 Kent Steigerwald

Founder, UpLevel CFO | Growth-Stage & Investor-Facing Strategy
Kent leads UpLevel CFO, an Austin-based firm focused on helping early- and mid-stage companies professionalize their financial functions. His work includes board prep, cash forecasting, pricing strategy, and investor communication—especially for SaaS and services companies navigating inflection points.

🔹 Jon Blair

Founder, Free to Grow CFO | Mission-Driven Fractional CFO Services
Jon supports founders who want to lead with clarity. His firm, Free to Grow, focuses on helping companies set up clean financial systems, establish reporting cadences, and make confident decisions with data. He works with startups, nonprofits, and creative-led businesses that want to build sustainable operations.

🔹 Andi Ruda

Founder, Rainbow CFO | Inclusive & Vision-Aligned Financial Leadership
Andi brings a human-first, equity-aware approach to finance. Through Rainbow CFO, she helps mission-driven startups and LGBTQ+ led organizations implement budgeting, forecasting, and systems that reflect both values and growth goals. She’s an especially strong partner for orgs navigating scale without losing their soul.

🔹 Biff Jennings

Startup CFO | SaaS & Services Finance Specialist
Biff supports high-velocity startups looking to put structure around finance. With experience across SaaS, consulting, and fractional roles, he helps teams align on unit economics, hiring plans, and investor strategy. Biff is particularly strong at working alongside founding teams as a fractional partner embedded in the business.

🔹 Steve Vickrey

Fractional CFO | B2B Strategy & Finance Executive
Steve works with B2B startups and services businesses to build profitability, optimize spend, and create meaningful financial dashboards. He helps companies improve cash visibility, build realistic models, and avoid surprises. His work spans SaaS, logistics, and tech-enabled services across Austin and beyond.

🔹 Alex Wittenberg

Finance Strategy Partner | GTM-Focused CFO Support
Alex sits at the intersection of finance and GTM strategy. He partners with revenue leaders and CEOs to ensure hiring, pricing, and marketing plans align with financial reality. He’s especially effective for companies post-seed and heading toward Series A who need deeper planning around growth levers.

🔹 Kristy O'Rourke

Co-Founder, Allen O’Rourke | CFO Services for Startups & Scaleups
Kristy supports early-stage companies as they build internal systems and prepare for their next phase of growth. Her firm offers part-time CFO services tailored to startups moving toward investor-readiness, including GAAP compliance, cap table planning, and forecasting. She brings structure to fast-growing companies ready to mature their financial operations.

🔹 Michael Gish

Fractional CFO | SaaS, Healthtech & Scale Strategy Advisor
Michael brings extensive executive finance experience to startups and mid-market companies across Austin. He supports pricing strategy, capital raises, revenue forecasting, and stakeholder alignment—helping businesses move from gut-feel to data-driven decisions with confidence and control.

Why Fractional CFOs Are Booming in Austin

Austin is a city built on experimentation and fast iteration. But that same pace often leads to:

  • ⚙️ Scrappy finance setups that don’t scale

  • 🧮 Founders in the weeds with cash and burn

  • 💸 Misaligned hiring and headcount planning

  • 📊 Boards asking for metrics the business isn’t tracking

  • 💬 Fundraising narratives that don’t match financial realities

Fractional CFOs solve these problems quickly and cost-effectively.

They help founders:

  • Set up clean, scalable models

  • Align spend with strategy

  • Create metrics that drive decisions

  • Communicate confidently with stakeholders

  • Get investor-ready on their own terms

In a market known for smart capital, flexible leadership is just good business.

Related Digital Reference Content

📘 How to Hire a Fractional Executive: A Guide for Founders and Operators
This is your tactical playbook for identifying, vetting, and onboarding the right fractional leader for your business stage.

🔍 Fractional CFOs Near Me 

Explore how other metros are using interim revenue leaders—and what lessons Austin can draw from their examples.

Final Word: Austin’s Fractional CFOs Are Ready to Scale With You

Whether you’re heading into your first raise, expanding your team, or trying to make sense of the financial chaos that comes with scale, these Austin-based fractional CFOs are here to help.

They’re sharp, flexible, and designed for founders who want strategic leadership without full-time risk.

Have someone you’d like to see added to this list? Reach out to hello@digitalreference.co and we’ll take a look.

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