Fractional CFOs in Atlanta Making Things Happen in 2025

Atlanta Interim Chief Financial Officers to Know

Atlanta is a city where hustle meets horsepower. With a business scene that spans fintech, SaaS, logistics, media, e-commerce, and deep roots in professional services, it’s no surprise that Atlanta-Sandy Springs-Roswell is one of the fastest-growing economic regions in the U.S.

But as companies scale, raise capital, or modernize operations, they run into a familiar problem: financial complexity without the infrastructure to match.

Enter the fractional CFO—a strategic, cost-effective answer for founders and operators who need financial leadership without the headcount commitment. And Atlanta is full of them.

At Digital Reference, we’ve curated a list of Atlanta-based fractional CFOs who are helping businesses clarify cash flow, guide capital strategy, and build finance functions that scale. Whether they’re solo consultants or founders of boutique firms, these operators are making real impact across industries.

Our Methodology

Our lists aren’t random. They’re built with operators in mind. Each professional featured here has been selected based on:

• Active engagement in fractional or interim CFO work
  
  
• Current presence in the Atlanta metro
  
  
• Clear track record in financial operations, modeling, FP&A, or capital advisory
  
  
• Public presence via LinkedIn or firm website
  
  
• Relevance to growth-stage or founder-led businesses
  
  

This is a snapshot of local talent that’s actually doing the work—today.

Atlanta-Area Fractional CFOs to Know

🔹 Sharon Pierce

Fractional CFO | CPA | Growth Strategy Consultant
Sharon is a trusted financial strategist for mid-sized businesses navigating growth and transformation. With a CPA background and executive finance experience across multiple industries, she works closely with leadership teams to build scalable reporting, improve profitability, and establish finance as a driver—not just a cost center. Her work often bridges the gap between vision and structure.

🔹 Karen Kelley Grosvenor

Fractional CFO | Strategic Finance Partner | Operational Specialist
Karen brings a detail-oriented yet strategic mindset to her fractional engagements. She’s known for her hands-on style—digging into systems, identifying inefficiencies, and helping teams forecast with confidence. Her background includes extensive experience in the professional services and nonprofit sectors, where financial clarity is critical to mission execution and growth planning.

🔹 Troy J. Neal

Founder, Fashion Family Finance | CFO for Creative & Founder-Led Brands
Troy blends financial acumen with a unique ability to connect with creative founders, especially in e-commerce, DTC, and retail. Through his firm, he offers fractional CFO services that bring order to chaos—establishing budgeting, forecasting, and decision-support for entrepreneurs with big vision and lean teams. He’s especially active in the Atlanta creative, media, and fashion communities.

Why Fractional CFOs Are Winning in Atlanta

Atlanta’s business ecosystem has a few defining traits:

• 🌐 Diverse sector mix—from global enterprises to solo-led startups
  
  
• 💸 Accessible capital—but increasing pressure for efficient spend
  
  
• 🛠️ A “build fast, figure it out later” culture in early-stage companies
  
  
• 📈 Rapid growth in private equity and venture activity
  
  

In this environment, fractional CFOs are the bridge between raw momentum and sustainable scale. They bring strategic finance capabilities to companies that need:

• Cash flow visibility and forecasting
  
  
• Help preparing for a raise or board meeting
  
  
• Profitability analysis and margin optimization
  
  
• Clean-up after rapid growth
  
  
• Infrastructure for scaling (systems, processes, controls)
  
  

Whether you’re hiring employee #15 or preparing for due diligence, you don’t need a full-time CFO to get full-time value.

When to Bring in a Fractional CFO in Atlanta

🔍 Pre-seed to post-Series A startups building out their first finance function
📦 DTC brands and e-commerce operators optimizing for cash and margin
🎓 Mission-led orgs that need budgeting and forecasting support
💼 Professional services firms expanding and needing better financial controls
🏗️ Construction and logistics companies with project-based complexity

These aren’t just financial “helpers”—they’re strategic partners who can sit at the exec table (even if only a few days a month).

Related Digital Reference Content

📘 How to Hire a Fractional Executive: A Guide for Founders and Operators
This is your tactical playbook for identifying, vetting, and onboarding the right fractional leader for your business stage.

🔍 Fractional CFOs Near Me 

Explore how other metros are using interim revenue leaders—and what lessons ATL can draw from their examples.

Final Word: Fractional Finance that Fits the City

Atlanta’s business community is fast-moving, diverse, and full of ambition. But growth without financial structure is a recipe for missed opportunities. That’s where these fractional CFOs come in—bringing clarity, control, and confidence to the financial side of the business.

Expect this list to grow as more finance leaders go independent and founders continue to seek flexible, high-impact support.

Know a CFO we should consider adding? Email hello@digitalreference.co and we’ll take a look.

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